Managing Director - Twister Healthcare & Lifestyle
His first steps as a communicator took place in private broadcasting stations (TV and radio), where he worked as sports and food editor. Then, he got his act together and built solid expertise within journalism and business communication with a preference for multinational public relations: Ketchum, Burson-Marsteller (where he was CEO), Sudler&Hennessey, DDB Comunications.
In the last ten years he worked for Sec RP: he was partner, board member and creator of its healthcare division, developing its activities with projects for pharmaceutical companies (Janssen, Menarini, Mypharm), associations (Farmindustria, Associazione Italiana Fisica Medica, Collegio Italiano dei Primari Oncologi Medici Ospedalieri, Associazione Italiana per la cura della malattia dolore) and multinationals (Carestream, Intersystems, Synlab).
In 2017 he decided to take on a new challenge: turning Twister into an important actor in healthcare and wellness communications. He is confident he will succeed.