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Global Financial Communication Network, the global network of specialist financial communications agencies, has rebranded as Global Communication Partners (GCP). At the same time, Shirley Collyer has been elected Chair. Shirley is partner and board director of Lansons, the UK partner of GCP.
Explaining the rationale behind the rebrand, Fabio Raineri, Chairman and CEO of Italian partner Twister communications group, said:
"We are all financial specialists and that will remain the core focus for all of us. Nevertheless, our capabilities are wide ranging and have been increasingly applied to the needs of a wider range of clients. They include strategic counsel, crisis and reputation management, digital communication and change management. We have therefore rebranded the network to take account of our broader focus and capabilities.”
Commenting on Shirley Collyer’s appointment, Fabio said: “Shirley was elected unanimously at our recent AGM. She has worked with a number of the partners over the years and we are delighted that she has accepted the role of Chair for the next two years.”
Commenting on her appointment Shirley Collyer said: “GCP is an international network of best-in-market independent specialists who have on the ground knowledge, local expertise, personal approach, and who share the same philosophy of doing great work for our clients. I look forward to driving GCP forward and demonstrating the value of independent specialist agencies in this environment.”
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